Capital One
AGENCY
Authentic Digital / 2018
Designer
SCOPE
Social media campaigns and custom photography for Capital One’s career and technology departments, leading design and iteration over multiple years with quarterly creative updates.
Capital One struggled to convince developers of their transformation into a tech company and faced the unique challenge of marketing to a group known for their aversion to traditional advertising.
By creating campaigns that emphasized transparency and real developer voices, Capital One was able to break through the noise and connect with tech talent in a more genuine way.
