Meta
Agency: Meta, Reality Labs
Role: Brand Designer
Year: 2025
Brand design and art direction for Meta’s VR marketplace, concepting campaigns and overseeing the production of assets across social platforms, web, and in headeset.
Every summer, Meta Horizon launches a seasonal campaign to spotlight key sales and initiatives. For 2025, a new look and feel was developed to capture the vibrancy of summer. A cohesive design language unified the campaign across social, web, and in-headset platforms. With bright textured backgrounds, swirling colors, and bubble motifs, the system evoked the playful atmosphere of a summer pool party
Rooted in the spirit of summer, the campaign delivered a bold, energetic identity designed to engage players and drive participation to the summer sales. From vibrant campaign branding made Meta Horizon’s summer programming feel fresh and exciting.
The system was organized and documented with clear guidelines, presentations, and mockups that supported both internal teams and external agency partners. These resources included animated and in-situ mocks that communicated new product features while doubling as marketing assets.
