Seeking Alpha
Agency: PRODUCT™
Role: Senior Designer
Year: 2023
Research, design, and rebranding for Seeking Alpha, a leading crowd-sourced investment platform, creating a unified product experience that elevated the brand and improved usability for a diverse investor community.
In order to attract new customers and improve user retention, Seeking Alpha needed a comprehensive revamp of its primary platform to deliver a more seamless experience.
The reworked platform delivers a more consistent experience for both free users and paying subscribers through significant enhancements to the UI and a more cohesive overall design.
A tailored dashboard experience allows users to monitor portfolios, explore stocks, and access real-time insights all within one platform. The navigation system was completely reworked for a better user experience, allowing investors to easily find all the information and tools they need.
