Genetec
AGENCY
Authentic Digital / 2020
Designer
SCOPE
Research, branding, and visual design support for Genetec, a leader in IP-based security solutions for businesses, collaborating with art directors, senior designers, and developers across digital products.
By reworking their digital presence, Genetec sought to elevate their positioning, simplify the user experience, and create a premium look and feel that matched the sophistication of their solutions.
Given the inherent complexity of cybersecurity, the new brand needed to project clarity while establishing trust and expertise. A refined visual system was created to convey a sense of authority and deliver a more polished, elevated experience.
