Genetec
Agency: Authentic Digital
Role: Designer
Year: 2020
Research, branding, and product design for Genetec, a leader in IP-based security solutions for businesses.
By reworking their digital presence, Genetec sought to elevate their positioning, simplify the user experience, and create a premium look and feel that matched the sophistication of their solutions.
Given the inherent complexity of cybersecurity, the new brand needed to project clarity while establishing trust and expertise. A refined visual system was created to convey a sense of authority and deliver a more polished, elevated experience.
