Wawa
Agency: Bounteous
Role: Senior Designer
Year: 2022
360 campaign work, including print and digital assets, social media, and custom photography for Hoagiefest, one of Wawa’s biggest annual campaigns.
The promotional material for Hoagiefest utilizes fun visuals and messaging across a variety of channels, all while keeping the beloved shorti and classic hoagies in the spotlight.
To promote Hoagiefest further, a sweepstakes was run that used 5,000 unique NFTs based on the characters Wawa fans adored. The collection featured many rare NFTs with animations that added an additional layer of hype to the campaign.
