Wawa
AGENCY
Bounteous / 2022
Senior Designer
SCOPE
360 campaign work for Hoagiefest, one of Wawa’s biggest and most iconic annual promotions, spanning print and digital assets, social content, and custom photography to support a large-scale, multi-channel rollout.
The promotional material for Hoagiefest utilizes fun visuals and messaging across a variety of channels, all while keeping the beloved shorti and classic hoagies in the spotlight.
To promote Hoagiefest further, a sweepstakes was run that used 5,000 unique NFTs based on the characters Wawa fans adored. The collection featured many rare NFTs with animations that added an additional layer of hype to the campaign.
